Efforts to make the most of hot springs to further enhance the attractiveness of the region

"The charm of Noboribetsu Onsen lies in its abundance of hot springs, all nine of which have different smells, colors, and textures. Of course, there is also a wide range of beneficial effects. It is incomparable to other hot spring resorts", says Kazuya Omiya, director of Noboribetsu Onsen Co. "Instead of boring up the hot spring water, it is delivered to the hot spring resort by natural flow. The amount of hot water is also sufficient. That's why you can enjoy the rich hot water," he assures.
Mr. Omiya also chairs the "Tourism Event Committee," organized by the hot spring resort community, and plays a leading role in regional development. We plan and organize events together, thinking about how to promote Noboribetsu Onsen to as many people as possible while protecting its hot water," says Omiya.
Various events that take advantage of tourism resources such as the hot springs, Jigokudani, and the rich natural scenery create additional attractions and liveliness in the hot spring resort area. The people behind these events, including Mr. Omiya, are the people of the hot spring resort. They are the people who work for the tourist association, the shopping district, the onsen ryokan and hotels, and others.